Process
Problem
World of dreams
To begin this adventure, I delved deep into the lives of the target audience, seeking to understand their hopes, struggles, and motivations. Through surveys and user interviews, I discovered a myriad of stories—students yearning to excel academically, professionals striving for career advancements, and individuals seeking personal growth and fulfillment.
People from all walks of life dreamed big. Sarah, an aspiring writer, dreamed of publishing her novel, while Mark, a driven professional, aspired to reach new heights in his career. In one interview, Sarah shared her frustration with keeping track of her writing goals, while Mark revealed his struggles with staying motivated amidst life's distractions.
As I delved into the research, I discovered that many dreams remained unfulfilled due to the lack of effective goal management.
Key insights
Unveiling User Insights
1
Lack of Progress Tracking
Many users struggled with tracking their progress towards their goals effectively.
2
Motivation and Accountability
3
Social Sharing and Support
Many users struggled with tracking their progress towards their goals effectively.
4
Diverse User Goals
The research revealed that users' goals varied widely, ranging from personal development and fitness to career advancement and academic achievements.
Problem
The insights I was able to gather from user research is that one of the significant challenges people face in achieving their goals is the lack of effective goal management. Many individuals struggle with setting clear and actionable goals, tracking their progress, staying motivated, and holding themselves accountable to their aspirations. Without a structured approach and support, it's easy for goals to become overwhelming or forgotten, hindering progress and ultimately leading to unfulfilled dreams.
Goals and requirements
Based on user research, the primary goals of the app were established simplify goal setting, enhance goal tracking, and provide motivational features.
1
Simplify Goal Setting
Provide users with an intuitive interface to create SMART goals effortlessly.
2
Track Progress
Enable users to track and visualize their progress towards each goal to stay motivated.
3
Social Sharing and Support:
Social sharing, enabling users to share their achievements and progress with friends, family, or a community of like-minded individuals.
4
Analytics and Insights
provides meaningful insights to help users gain a deeper understanding of their goal-setting patterns, progress, and areas for improvement.
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